Why choose the Agora?

Over the past 13 years, we’ve helped bring over 2,000 babies into the world. And we have the some of the highest fertility success rates in London and the South East. That’s because our exceptional fertility care brings together the latest evidence-based science with compassionate support to achieve outstanding results.

We believe everyone has the right to have a healthy baby using safe, proven and affordable techniques. We know that, for many people, the journey to becoming a parent is challenging, both medically and emotionally. It can sometimes involve invasive procedures, uncertainty over the outcome and, in some cases, difficult financial decisions. That’s why you need someone you can trust. Our outstanding and dedicated team can offer you the expertise and support you need, every step of your parenting journey.

Highest success rates in London and the South East

The Agora has the highest live birth rate per embryo transfer of any IVF clinic in London and the South East of England. We have consistently been one of the top-performing clinics in the UK year after year.

Pioneering Medical and Scientific teams

We aren’t new to fertility care. The Agora has been helping to create families in Sussex for over 13 years. Our medical skills and equipment are second to none. And our Consultants, some with over 30 years of experience, are pioneering medical experts in fertility treatment.

Our embryology team is led by a highly experienced Scientific Director, supported by two Senior Embryologists. As well as having extensive hands-on IVF laboratory experience, they remain committed to professional development and research in the field of infertility. They are continuously exploring innovative research and treatment options.

The embryology and medical teams work closely together to deliver the expertise you need throughout your parenting journey, keeping you involved in decision-making at every stage.

A truly personalised approach to treatment

We believe that the level of dedicated support we offer our patients sets us apart. Our staff have a huge passion for their work. That’s why, in 2019, we received the Best Customer Service Award at the Sussex Business Awards .

We focus on putting our patients at the heart of everything we do. You’ll have a personalised treatment programme that reflects both your medical and emotional needs.

We’ve adopted the latest technology to make life easier and safer for our patients. This includes:

  • Salve, a patient App that makes two-way communication with the clinic fast and efficient
  • An Online Consent platform to ensure you are empowered with the knowledge you need to fully understand your treatment and all processes you consent to
  • ‘Agora Zoom’ consultations from the comfort of your own home or office so you can avoid unnecessary trips to the clinic

We make it our goal to support everyone who wants help to have a family, regardless of their gender identity and sexual orientation. Read more.

We treat our patients with love and respect, reflecting the family values underpinning the Agora; honesty, wisdom, compassion and happiness. As part of our patient support program, we offer confidential counselling at any time before, during or after your time with us.


The HFEA publishes on its website the results of every licensed clinic in the UK. To understand ivf success rates and other factors that are important when choosing a fertility clinic please see the HFEA verified data.

State-of-the-art facilities

Our IVF laboratory

The Agora laboratory is home to the very latest scientific processes and protocols as well as the latest state-of-the-art equipment. We recognise that the way eggs, sperm, and embryos are handled and cultured has a significant impact on their development, influencing the chances of a successful outcome. Our approach is to combine scientific precision with human expertise to create the most natural environment in which to grow new life. Our spacious IVF laboratory is also equipped with a very high-quality air filtration system which eliminates all contaminants and common air impurities.

“The quality of the embryology laboratory is the foundation of any IVF program.” 

George Koustas, Scientific Director

A calm and positive environment

Patients tell us that when they step into the Agora, there is an atmosphere of calm and positivity. There’s plenty of open space, natural light and comfortable modern furnishings. We also have a changing artwork display and relaxing music because we understand how both can help soothe any feelings of anxiety.

Our Worthing Satellite Clinic

For our patients living in West Sussex, we’ve made the journey to you. Our Agora satellite clinic in Worthing is located at the Limetree Surgery just off the A27.

The Agora Limetree is only staffed by Doctors and Nurses who work at the Agora Clinic. You can have consultations, scans and blood tests here. And there’s complete continuity of care when you come to have any procedures at our main facility in Hove.

A ‘boutique’ clinic

While over 80% of the IVF cycles in the UK are now provided by a few large companies who own a chain of profit-driven IVF clinics, the Agora team is proud to remain independent. It’s led by our Founder and Medical Director, Carole Gilling-Smith. Carole is actively involved in all our day-to-day activities, ensuring that patients receive the very best care and feel part of our Agora family.

At both our main clinic in Hove and our satellite clinic in Worthing, we offer a high staff to patient ratio so we can spend as much time with you as you need.

There are no waiting lists, and we can offer flexible appointments to fit around your work schedules. We open at 8am on weekdays and can offer clinic appointments on some Saturdays.

“If you’re not in the clinic every day, dealing with patients, how can you hope to understand the true impact of childlessness and the isolation and devastation created by infertility?” Carole Gilling-Smith, Founder and Medical Director.

Transparent and honest pricing

We are committed to being as transparent and competitive as possible. We don’t push the unnecessary add-ons that are offered in some clinics, which can lead to false hope and significant financial loss. And we don’t select patients based on their chance of getting pregnant to boost our success rates.

More about costs

Leaders in fertility education

We believe everyone should be empowered with enough knowledge to make decisions about their fertility. Our expert staff will explain all your options, answer any questions, and help you to make the decision that’s right for you.

We also work with the local community to educate people of all ages about their fertility choices.

Find out more about our fertility education programs.

Our logo

Our logo represents both our aims and our aspirations. It shows a baby wrapped in a shawl inside an egg which embraces our philosophy of caring for and nurturing the reproductive organs and future child. And that’s what we set out to achieve for each of our patients. But, for us, the shawl also represents something more: the love, care and empathy with which we surround our patients at every stage of their journey.

“At the Agora, you are not made to feel like ‘just another patient’; you come in as a patient and leave as a friend. They absolutely go above and beyond!”

“The staff were totally professional, yet it felt a little like a family. From Robert on reception, who knew your name the moment you walked through the door, to the doctors, nurses, embryologists and everyone that works there. I was actually sad to be discharged to the NHS after my eight-week scan.”


Come to one of our
Virtual Open Evenings!


Same sex couples and single women:
Wednesday 10th of June (5:00 pm)

Hetero couples:
Wednesday 17th of June (5:00 pm)

Book your place online using the button below.

Book Your Place

Alternatively, via email:


or phone: 01273 229410

We look forward to welcoming you.

“The Agora has made our rollercoaster ride less bumpy and kept us on the right track from the very beginning with their care, support, advice, compassion and sense of humour.”